Mind and cognition are processes generated through the integration between brain, body and environment. This system is hard-wired for some components, and plastic for others. The whole network is the final output of a selection channeled by evolutionary mechanisms and reproductive strategies. Ecological and ethological constraints shared among primates are rooted also within the modern human behavioral, cultural and social dynamics. In this sense, decision-making depends upon constraints due to the evolutionary background, brain cortical functions, cultural influences, and social factors. A proper knowledge of the cognitive possibilities and limitations behind individual and group choices must include perspectives in comparative primatology and evolutionary anthropology, taking into account the reciprocal relationships between brains, bodies, and technologies.